FanDuel Canada has penned a deal with the Canadian Football League to become the league’s first authorized gaming operator.
Also becoming the league’s official sportsbook partner, FanDuel will be able to offer Ontarians in-game player prop bets such as anytime touchdown scorer, passing, and rushing and receiving yardage.
Moreover, CFL fans will be able to place bets on several futures, including for the winner of the 110th Grey Cup.
Dale Hooper, General Manager of FanDuel Canada, commented: “We are very proud to kick off our partnership with the CFL, a league with some of Canada’s most passionate fans. The CFL is a Canadian institution, and we are excited to provide sports bettors with industry-leading experience.
“We look forward to working with the CFL and TSN to continue to drive interest in this great league and the next generation of stars by contributing insights that add another element to the great storytelling that is taking place.”
FanDuel has consistently leveraged partnerships with sports leagues to further the reach of its brand across North American markets. One such partnership is with the MLB, in which it is the co-exclusive sports betting partner and uses MLB branding across its marketing campaigns.
Meanwhile, the CFL is boosting interest in the upcoming season of its league, which was also elevated through the creation of the CFL Game Zone, initiated in partnership with Genius Sports.
“Responsible sports wagering is another way for our league to further its connection with our fans,” said Tyler Mazereeuw, Chief Commercial Officer of the CFL. “In addition to taking in our fun, fast and entertaining brand of football, some fans may wish to engage with the game on a more personal level.
“We’re excited to work with FanDuel to deliver an exciting and innovative betting experience. While opening this new avenue of fandom is important to our league, wagering should only be done responsibly by adult fans who are 19 years of age and over with the means to do so.”