Flutter overhauls PokerStars VR brand to regenerate F2P casino

virtual reality headset
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Flutter Entertainment has opted to breathe new life into its virtual reality and free-to-play social casino product by rebranding its PokerStars VR product. 

Now known as Vegas Infinite, the free-to-play ecosystem was launched almost five years ago and has been a staple of the PokerStars offering as Flutter seeks to explore new technologies. While PokerStars launched the platform in 2018, Flutter has made several additions since acquiring The Stars Group in 2021.

The brand’s evolution, Flutter proclaimed, marks the group’s commitment to the “next generation” of the game and its position as a “virtual entertainment” destination. 

As well as a new brand, Vegas Infinite also comes with new features and products to entice new players into its ecosystem. Upgrades include the introduction of a 3D virtual cityscape that allows players to explore suites, luxury casinos, and rooftop views. 

Meanwhile, Vegas Infinite will also be available without a headset soon, as it will be live on Steam VR and Meta Quest VR

James O’Reilly, PokerStars Director of VR & Innovation, said: “As we approach our fifth anniversary, it’s incredible to think how far our game has come. From a cutting-edge experiment in applying virtual reality to the poker table, we’ve grown to become a living entertainment destination with a full suite of games and experiences played in otherworldly environments that are home to an avid community of players.” 

Further upgrades to the platform include the introduction of a series of new games including blackjack, roulette, slots, craps, and Rocket Rush, while Spin & Go poker will also be on the platform. 

Catering for VR and metaverse-savvy users, Vegas Infinite also has its flagship tournament, the Metaverse Poker Tour.

O’Reilly added: “Today, we’re much more than poker and much more than VR. Vegas Infinite is where we’re taking our players next and there’s lots more in store.”