Bragg Gaming hits transatlantic jackpot with PokerStars

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Bragg Gaming has struck a deal with PokerStars to distribute online casino content across European and North American jurisdictions. 

Under the terms of the global content distribution agreement, Bragg will supply the Flutter Entertainment brand with gaming content across markets in the UK, Italy, Portugal, Spain, Denmark, Sweden and the Czech Republic

The firm noted that in the next few weeks, the European rollout will be followed by a North American launch in the online casino jurisdictions of New Jersey, Michigan, and Pennsylvania.

Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group, commented: “We’re delighted to partner with PokerStars, one of the most well-known global tier-one operators and a key brand from Flutter, to deliver our content to their players on a worldwide basis. 

“Our high-performing games will deliver unique experiences for their players in the UK, Europe and North America and we are pleased to be in a position to benefit from their global reach.”

Following the agreement, Bragg Studios content such as Fairy Dust and Mystery Mine from Atomic Slot Lab and Sea of Plenty from Indigo Magic will be available on PokerStars. Further content such as Devil’s Lock from Bluberi will be available through the Powered by Bragg portfolio of titles. 

Falzon continued: “This agreement dovetails with our strategy to seek out and work with major strategic partners and we believe working with PokerStars and Flutter aligns perfectly with our growth ambitions. 

“We look forward to launching our exclusive proprietary and third-party content with PokerStars in an increasing number of markets over the coming months.”