Inside The Pocket (ITP) has entered a strategic partnership with gaming tech supplier Playtech to deliver its free-to-play (F2P) and daily fantasy sports (DFS) games to international operators globally.
Under the terms of the agreement, Playtech will distribute ITP’s portfolio of games on its tech platform to broaden the aggregation platform’s scope in global operators, particularly in American markets.
According to ITP, the integration allows its clients to offer F2P sports games alongside DFS games to open audiences up to sports betting quicker than usual. It noted that across North America, DFS firms have engaged audiences before opening up to sports betting, but this deal aims to challenge that status quo.
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “Obviously, we’re thrilled to announce this partnership with a powerhouse provider whose reputation for excellence continues undimmed.
“This key integration allows ITP to serve as a tool for Playtech to offer their customers a responsive acquisition tool, amid an already revered B2B toolkit. Consequently, we can offer different sportsbooks something that is positively delineated from existing versions of F2P/DFS to help them supersede and surpass their local rivals.
“As the only F2P and DFS-focused aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat customers at a low cost, but also to stay fully compliant in non-regulated states or provinces and around the world.
“ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player education and augmented activity at their core. Increasingly, though, we are adding a range of new products and game types to our ever-expanding portfolio – from pay-to-play products to pools-based fantasy games.”
Furthermore, ITP referred to Playtech’s standing in Latin America as a key driver behind the deal, as Platech generates ‘ significant cashflows and crossover synergies’ in the sports betting and igaming space.
ITP identified LatAm as a key market as well as the ‘underserved’ Hispanic market in the US.
The aggregation platform noted that its clients will be able to ‘target specific recreational player-groups and fulfill nuanced acquisition and retention goals’ through its product offering, which will, in turn, support Playtech’s global business.
Anthony Evans, VP of Product Strategy at Playtech, explained: “The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech. With open access to some of the best Free-to-Play, peer-to-peer DFS products and other agile content solutions, Playtech’s clients will have more versatile options than ever to drive diversified player engagement.
“ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets. We’re looking forward to how these games perform for the end user across this diverse range of markets.”
