OpenBet’s sportsbook platform recorded significant growth year-over-year on Super Bowl 57, recording 65,000 bets per minute across its client base during the weekend of the Big Game.
Data published by the sportsbook provider revealed that over $295m was wagered during the game, which was up 145% on Super Bowl 56.
Kansas City Chiefs‘ victory over Philadelphia Eagles peaked at 65,000 bets per minute, with same game parlays and bet builders proving popular amongst bettors.
In fact, OpenBet revealed that same-game parlays using its bet builder accounted for 27% of all bets placed, as the betting format is becoming increasingly popular amongst US consumers.
OpenBet offered over 800 markets on the Super Bowl and offered a range of data to give a glimpse of the betting habits of bettors in the US.
On average, the amount wagered on a same-game parlay bet was $20, whilst in-play betting accounted for 12% of all bets placed. This was up 8% YoY.
While 65,000 bets were placed per minute, OpenBet received 70,000 bet builder requests per minute.
Jordan Levin, CEO at OpenBet, said: “Super Bowl LVII was a thoroughly entertaining spectacle and major sporting events like this are moments that matter for our partners. Their investment behind player acquisition and retention relies heavily on searing technology and world-class planning.
“The event showcased the importance of a superior content offer backed by robust and scalable platform technology. At OpenBet, we are experts in this field. This was illustrated by the fact we offered over 800 markets based on a variety of special outcomes, along with our BetBuilder solution which facilitated world-class same-game parlay experiences.
“Strong performances like this further vindicate our position as a world leader in sports betting entertainment.”
OpenBet’s data reinforces the notion that Super Bowl 57 was a huge betting success after GeoComply detected over 100 million geolocation checks on the game. Further, Kambi noted that Super Bowl 57 was the second-highest event in terms of turnover in its history.