MediaTroopers has announced that in every possible US state, it has acquired a revenue share deal, an alternative marketing and affiliate strategy to the CPA (cost per acquisition) model.
The company now has six revenue share licenses in some of its key states, most recently adding Colorado and Arizona to that list in January. Other states include Michigan, New Jersey, Pennsylvania, and Washington.
In jurisdictions where a license is not required on an affiliate level, MediaTroopers can also operate on a revenue share basis, and it does so in the US states of Iowa, Nevada, New York, Ohio, and Virginia, and the Canadian province of Ontario.
“As a digital marketing agency highly focused on the US market, MediaTroopers has invested a lot of time in our licensing procedures and in creating a core presence in regulated US states,” commented Shmulik Segal, CEO and Co-Founder of MediaTroopers.
“With our combined understanding of the acquisition and retention of customers, I believe that the revenue share license is the best way forward. By producing more devoted repeat clients, revenue share standards are ideal for creating better-established online gambling markets around the US.”
With both revenue share and CPA marketing strategies regulated in several gaming states, two different licenses are required by companies per state should they wish to operate legally in jurisdictions on both models.
MediaTroopers now has that licensing in six states and is hoping to add further jurisdictions in the future.
The company noted that the revenue share model allows it to have “mutual liability with its customers,” while also showcasing its “commitment and dedication to operating safely and forming enduring partnerships with operators in several US states.”
MediaTroopers added that the model allows it to “spend more time generating more users with longer lifespans,” leading to “more sustainable and long-term results.”
Segal stated: “Throughout my years in the igaming industry, I’ve continually opted for a revenue share license, where possible. It’s always been MediaTroopers’ desired licensing model with our partners and the next step for strengthening alliances and long-standing partnerships.
“Alongside encouraging integrity, a revenue share license generates a shared interest for all parties to work hard, prosper, and commit to quality and return on investment in the long run.”
The CEO continued: “Revenue share licenses are, without a doubt, the most prestigious form of certification one can get in the US. However, they also have a strict licensing process, reaching operator level. The background investigation is much deeper and more thorough than your traditional CPA application.
“It takes an immense amount of time and preparation to compile all requirements, not only for the entity but also for the company’s shareholders, too. Generally, such applications can take up to 18 months.
“As a result of our compliance strategy and responsiveness, we have managed to obtain some in a much shorter period. Overall, we are extremely proud of having such an extensive list of licenses. At the end of the day, they put MediaTroopers ahead of the game.”