FanDuel is bringing martial arts events to its FanDuel TV network for the first time after agreeing to a content deal with ONE Championship.
Beginning on January 20 next year, FanDuel TV will feature weekly Asia primetime events. The network aired ONE 164: Pacio vs. Brooks on December 3 to give its viewers an early preview of the partnership.
“We are thrilled to join the FanDuel TV lineup and give our passionate US audience yet another way to engage with ONE Championship,” commented Chatri Sityodtong, Chairman and CEO of ONE Championship.
“Having a quality partner in FanDuel will help raise the profile of our company in the region and provide their viewers with action-packed martial arts events like they have never seen before.”
ONE Championship events join FanDuel TV’s lineup of original shows such as Kay Adams’ ‘Up & Adams’, its horse racing coverage, and its syndicated content such as The Pat McAfee Show.
As part of its efforts to diversify content, FanDuel TV and FanDuel+ also air over 3,000 hours of live sports including international basketball league action from Australia’s National Basketball League, the Chinese Basketball League, as well as the French and German pro leagues.
“We’re eager to continue expanding the variety of content we’re offering at FanDuel TV to introduce our audience to emerging sports,” added Mike Raffensperger, CCO of FanDuel.
“We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”
Back in October, FanDuel agreed to integrate The Ringer onto the FanDuel TV network as part of a multi-year partnership extension with Spotify.