SportsDataIO has agreed to a partnership with Mojo to assist the newly launched sports stock market with its player value pricing.
Founded by Marc Lore, Alex Rodriguez, Vinit Bharara, and Bart Stein, Mojo allows users to make “real money bets on an athlete’s career prospects”.
Launched at the start of the NFL season in New Jersey, the sports stock market features real-time price changes and instant liquidity, meaning users can enter or exit their position at any time.
Under the agreement, SportsDataIO will supply Mojo with player data – products and API feeds – to help power their pricing engine.
“We came to SportsDataIO for their best-in-class player data. Nothing is more vital to establishing the opening value of a players’ stock than complete, accurate, and timely data,” commented Lax Chandra, VP at Mojo.
“Their comprehensive sports data solutions, combined with ease of use, were essential to Mojo launching in time for the NFL season. We look forward to working together for years to come.”
On the Mojo platform, athlete market values rise and fall from their “IPO” price based on market sentiment, weekly player performance, and in relation to their expected career value.
“Mojo is a sports stock market where fans can invest in athletes, we are looking forward to Mojo’s continued growth in this exciting new market,” added Dustin Sullivan, President of SportsDataIO.
“We are proud to have been selected as a key ingredient to the Mojo market making – our data. Our precise, historical and real-time player data solutions continue to give clients like Mojo, FanDuel, Entain, and others what they need to make their products more valuable.”
Last month, SportsDataIO agreed to a distribution partnership with NBC Sports’ Rotoworld to produce an instant integrated data-plus-news feed.