PointsBet has unveiled a new content hub on its sportsbook app called PointsBet+, offering live streaming, betting event clips, and individual custom-curated feeds.
New shows from PointsBet, such as The Straight Line with Ryan Leaf, will be utilized to produce relevant content for the app about the day’s sporting events. 20-25 video-on-demand clips – news, insights, and analysis – will be created for individual markets including spread wagers, same-game parlays, and player props.
“Sports betting and content go hand-in-hand, and by delivering key information right within our app, we’re setting a new standard for the industry,” commented Liam Roecklein, SVP of Content at PointsBet USA.
“Getting insights directly from sports figures like Ryan Leaf will be a game-changer for bettors and help shape both how users wager on and consume sports. We aim to delight our customers by providing them with industry-leading live betting options like Lightning Bets along with the statistics and analysis necessary to make the best possible decisions.”
Updated daily with refreshed content tailored to individual betting types, PointsBet+ promises to deliver information for core markets, player and game props, as well as its proprietary bet type Points Betting.
“It’s exciting to be able to deliver clips from The Straight Line directly to sports fans via the PointsBet app,” added Leaf.
“PointsBet continues to push the boundaries of what’s possible within the sports betting world by introducing a more analytical and perceptive way for sports fans to bet on games across all sports.”
Earlier this month, PointsBet USA subsidiary Premier Turf Club agreed to a partnership with 1/ST TECHNOLOGY, to grow horse racing in the US.