GiG enters agreement with PlayStar to power its US market launch

GiG has signed an agreement with PlayStar NJ LLC for the provision of its igaming platform technologies to power the brand’s launch in the US market.
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Gaming Innovation Group (GiG) has signed a long-term agreement with PlayStar NJ LLC (PlayStar Casino), for the provision of its igaming platform technologies to power the brand’s launch in the US market.

PlayStar Casino will use GiG to power its new casino offering to enter the limited license New Jersey market, having recently partnered with Oceans Casino Resort to secure market access in the state.

The agreement between GiG and PlayStar Casino is based on a revenue share model and has a minimum duration of four years with an expected launch in Q4 2021.

Adam Noble, Co-Founder and EVP of PlayStar Casino, said: “Gaming Innovation Group has earned a reputation for being a very formidable and trusted technology partner in Europe, so when we were assessing platforms for our market entry into New Jersey, we were very confident in selecting GiG as our platform partner. We are really excited to have them support our launch into New Jersey and also our future expansion into regulated states across the USA.

“PlayStar Casino is setting out to offer an online casino experience with a difference that will stand out from the current offerings in the market. Our player experience focus, centered on a unique product offering, engaging frontend concept and personalization will result in an immersive and entertaining experience for the player. We have big plans for New Jersey and other US states, and look forward to making our debut in the Garden State later this year.”

Data from the New Jersey Division of Gaming Enforcement reveals the Garden State has continued to enjoy significant growth and development since regulating. Online gaming GGR for 2020 finished at $970m, an increase of 101% over 2019.

Offering a limited number of licenses within the state, operators have the opportunity to capitalize on one of the fastest-growing global igaming markets with a fixed number of competitors.

Richard Brown, CEO of GiG, added: “It is very exciting to be part of PlayStar’s inspiring and innovative plans for the expanding US digital gambling market. PlayStar has an extremely strong product vision backed by a very experienced industry team.

“This agreement further demonstrates and drives our ambition to be the platform partner of choice for operators in regulated markets. GiG is extremely proud to be supporting PlayStar as they establish themselves as a strong and innovative igaming brand in the US and we are confident that it will be a successful partnership.”

Earlier this year, GiG was granted an ISO 27001:2021 certification for its front end development solution and content management system.