Xpoint has undergone a rebranding process, unveiling a new company logo, an updated website, and a revised suite of creative assets.
The geolocation and compliance technology company has also announced it has become a board-level member of the American Gaming Association (AGA).
Xpoint undergoes rebrand
Xpoint unveiled a range of new brand assets at G2E as part of its marketing program’s goal of further accelerating its North American and worldwide growth. Its updated website, featuring its new logo, is now live.
“2022 has been an incredible year for our whole team, and our partners, and now we are proud to unveil our new logo, creative suite, and website, an important step as we continue to develop as a technology brand on the world stage,” commented Tom Webb, Chief Marketing Officer at Xpoint.
“G2E is part of our history, so there is no better place than the 2022 event to take the wraps off the work we have been doing to bring our new creative and digital assets to life. Our new logo is a dynamic parent brand for Xpoint, giving our product and marketing assets an energy that reflects our status as a world-class operator in our industry.
“Our new website is an ideal platform for our primary digital destination, and will feature news items and regular blogs from our team of experts, our partners, and invited guests, making it a go-to destination for geolocation insights, and discussions on the wider technology world.
“We have also unveiled our new creative template, a uniquely Xpoint identity for all our photographic, video, and graphic assets that will instantly elevate our marketing and communication activities across all platforms across which we are active.”
Webb added: “Q4 2022 promises to be even busier for our team, and we are all excited about what 2023 holds, and beyond. We exist to help our partners unlock the true potential of geolocation technology, and now we have an even greater drive and determination to do so, under an exciting new marketing platform that truly benefits our brand.”
Xpoint becomes AGA board-level member
Xpoint has also become a board-level member of the AGA, which will see CEO Marvin Sanderson serve on the association’s board of directors.
Several members of Xpoint’s C-suite leadership team will also sit on a range of AGA committees and task forces representing the geolocation technology industry.
“We are very proud to join the AGA and are looking forward to being active participants across a range of the organization’s interests,” commented Sanderson.
“The AGA is rightly celebrated as the premier membership organization in our primary market, and it is an honor to be sitting alongside so many of our industry peers within the AGA, helping shape the future for us, our partners, and our fellow associated companies.”