Fanatics CEO Michael Rubin stated that “patience has saved us money” in the gambling space as the company announced plans to be operational in most major US betting markets by the start of the 2023 football season.
Speaking at the 2022 CAA World Congress of Sports, Rubin delved into Fanatics’ thought processes when it came to gambling as it starts to branch out into the market.
The digital sports platform has made several moves in the betting industry over the past year, including filing for the BetFanatics trademark and making key hires for its betting and gaming division such as Jason White as Chief Marketing Officer.
According to Sports Business Journal, Rubin has promised that Fanatics will be present in every major state market, except for New York, by the start of the 2023 NFL season.
Ultimately, the CEO claimed that Fanatics has been able to save money in the gambling space as licensing has become cheaper than what it was a year ago.
He said: “It’s 30% to 40% cheaper today than it was a year ago, so our patience saved us money. If you look at all the deals that everyone did a year ago, they were 30% to 40% worse.”
Rubin added: “I’d rather let everyone spend their brains out and then have to make money, then I come in with a big checkbook and I’m spending money when nobody else can.”
Rubin noted that Fanatics plans to offer “an integrated gambling experience” with one loyalty program across all its businesses, driving acquisition and retention from each corner of its offering.