Sightline Payments has announced the rebranding of its mobile loyalty platform to Mobile+ Powered by JOINGO as it aims to “evolve” its solution.
Sightline Payments first acquired JOINGO and its technology in June 2021, as the firm aimed to “empower” operators through personalized and interactive mobile campaigns, allowing them to improve retention figures.
Introducing Mobile+ Powered by JOINGO, Sightline claims, represents the “next stage” in its evolution, offering operators a “fully custom-branded mobile app that is seamlessly integrated into existing gaming and hospitality systems”.
As such, Sightline has also announced it has launched with additional casino partners, including Graton Casino & Resort in northern California. This latest launch ensures that Mobile+ is live in over 100 casinos nationwide.
“Mobile+ powered by JOINGO gives the casino operator the ability to easily reach their patrons where they spend a lot of their time—on their phones,” said Joe Pappano, Sightline Payments Co-CEO.
“Mobile+ has become the market leader in customized casino apps due to its functionality and adaptability to each property and its needs.”
Owned and operated by the Federated Indians of Graton Rancheria, Graton Casino boasts table games, slot machines, upscale and casual dining, and entertainment options for its guests.
After signing up to Mobile+, the casino can use the cloud-based system to send personalized messages to customers including promotions, whether they are on-site or not, without the need for additional coding work.
“We’re thrilled to announce our launch at Graton Casino & Resort as their Mobile+ app goes live, helping those operators better engage their patrons,” added Kirk Olson, SVP of Sales at Sightline.
“The Mobile+ platform enables casinos to tailor each offering to maximize each guest’s experience.”