Sightline Payments, a FinTech company specializing in digital payments solutions for the sports betting and casino markets, has acquired JOINGO, the mobile engagement and loyalty platform for the casino gaming industry.
JOINGO currently serves more than 100 casino operators across North America and claims to be the only app solution focused exclusively on the casino gaming industry. Its patented mobile loyalty platform allows casino brands to reach their mobile users with highly personalized and interactive mobile marketing campaigns aimed at driving increased reach, loyalty, and revenue.
The acquisition, said Sightline, enables it to offer casino customers a turnkey cashless gaming solution as well as a broader suite of products to help North American casinos enhance loyalty and personalization for customers, and drive increased visitation and loyalty for properties.
Sightline CEO Joe Pappano explained: “This acquisition positions Sightline to provide a more robust digital payments experience in casinos. We know that enhancing a guest’s mobile experience is the key to cashless gaming adoption in casinos. We welcome JOINGO’s talented team to Sightline to further strengthen our ability to empower the digital transformation of the consumer experience.”
Mike McManus, CEO of JOINGO, commented: “Joining forces with Sightline gives us access to significant resources and capabilities to accelerate our product development initiatives and deliver the most robust and seamless cashless solution for land-based casinos in the industry.
“JOINGO and Sightline Payments share an impressive roster of common clients in the gaming space and today’s announcement will deliver powerful value-added benefits to those clients, and many others as we move forward.”
Sightline stated that the deal will expand its well-established, value-added solutions portfolio, strengthening the company’s focus on offerings that enhance revenue, patron loyalty, and operational efficiencies.
On April 1, 2021, Sightline announced the completion of a $100m funding round to help build out organizational capabilities including people, systems, technology, and marketing which helped fund this acquisition.
Strategic investors participating in the round included Cannae Holdings, Genting Group, Point Break Capital, Searchlight Capital Partners, Shift4 Ventures, Walter Kortschak, and Vectr Ventures.