Sightline Payments has launched its mobile loyalty app, Mobile+, at the Talking Stick Resort and its sister location, Casino Arizona in Scottsdale.
Under the agreement, Sightline will deploy its Mobile+ platform to support the Talking Stick Resort app, which serves customers of both properties, providing patrons with the ‘latest generation of mobile engagement technology’.
The Mobile+ platform offers access to Sightline’s Player Rewards Club account, which offers benefits such as customized rewards, offers and promotions.
“We’re thrilled to announce our launch at Talking Stick Resort and Casino Arizona to help them better engage with their patrons on a more personal level,” said Kirk Olson, SVP of Sales at Sightline. “The Mobile+ platform has become the market leader across the country for good reason. Namely, it allows the operator to craft offers and promotions based on data and not guesswork.”
Following this partnership, Sightline has increased its number of partnerships with operators to 21, to which it offers various solutions.
Talking Stick Resort is owned by the Salt River Pima-Maricopa Indian Community and is an AAA Four-Diamond-rated resort. Meanwhile, the Casino Arizona features over 100,000 square feet of gaming and entertainment space and will celebrate its 25th anniversary next year.
“With the rise of sports betting and expanded gaming in general in Arizona, we needed a mobile engagement solution that could meet the growing demand and expectations of our patrons,” said Ramon Martinez, Director of Public Relations for Casino Arizona and Talking Stick Resort.
“Mobile+ makes it easy not only for us to communicate with our patrons right on their smartphone, but it also dramatically improves the customer experience.”