MaximBet has made another step into its multi-state entry into the US market, launching its first sports betting platform in Indiana.
The sportsbook has been developed in partnership with Kambi Group and White Hat Gaming, which will provide sports betting services and user experience technology respectively.
Entering Indiana, MaximBet claims, sets out a roadmap for further geographic expansion, with Iowa, New Jersey, Pennsylvania and Ohio as well as Ontario all in the lifestyle betting brand’s sights.
“We’re unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment,” explained Daniel Graetzer, Founder and CEO, MaximBet.
“We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn’t be more excited about our future.”
Under the agreement with Kambi, MaximBet will leverage the firm’s betting solutions on top of its knowledge in compliance, risk management and sporting integrity.
The sportsbook, thanks to Kambi’s solution, features micro betting, thousands of markets, a bet builder and Kambi’s Teaser+ parlay product.
“We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players,” added Kristian Nylén, Kambi CEO and Co-Founder.
“Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the midwestern state.”
Utilizing White Hat’s player account management system, MaximBet will gain a full-service online gaming platform, including an in-house cashier and White Hat’s Traveling Wallet, unveiled last month.
“White Hat Gaming and MaximBet have had a shared vision of delivering a best-in-class gaming experience for its users since the very beginning of our relationship,” noted Phil Gelvan, CEO of White Hat Gaming.
“Our ability to help manage the PAM technology will enable MaximBet to continue focusing on their aggressive growth plans over the next year.”