Chalkline has partnered with the Digital Gaming Corporation (DGC) to grow the digital free-to-play prediction game offerings for the operator Betway in the US.
Under the terms of the partnership, the customer acquisition and retention platform will support Betway in expanding its free-to-play sports prediction games, Betway Big Pick, which will now feature “even more distinctive live-odds pick’em contests that allow players to compete for cash, swag, and prizes”.
Available at BetwayBigPick.com and via iOS and Android apps across all US states, Betway Big Pick players “can also make their weekly picks on their favorite games across all major sports leagues, starting with the 2022 NFL season”.
“We’re thrilled to enter this relationship with DGC. Their ambitions for the Betway brand in the US describe a perfect fit for the Chalkline BettorGames platform,” commented Daniel Kustelski, CEO & Co-founder of Chalkline.
“US sports fans deserve premium, localized, and personalized free-to-play engagement as the market grows, and through their numerous partnerships with top-tier sports teams, DGC and Betway are uniquely positioned to offer a transformative gaming experience for fans.”
As sports betting and igaming continues to grow across the US, Chalkline will provide players of Betway Big Pick with “daily access to more pre-match contests, more live in-play prediction games, and more player prop parlay challenges”.
The customer acquisition and retention platform will deliver Betway Big Pick with “personalized, fully-hosted, and mobile-first prediction games”, backed by its proprietary BettorBI.
Bruce Watermeyer, Executive Vice President of North America Operations of DGC, added: “As sports betting and online casino regulation sweeps across North America, we’re working hard to ensure that we’re well positioned to engage Betway players across the country – through highly personalized experiences, in both real-money gaming (in Pennsylvania, New Jersey, Virginia, Arizona, Colorado, Indiana, and Iowa), and through Betway Big Pick in all other states.
“This partnership with Chalkline is part of our path to continuously improve engagement with pre-match and live prediction contests around the games our customers love most.”
Earlier this month, Chalkline announced a partnership with odds provider Sports IQ to deliver its free-to-play game, NFL Top Prop Challenge, which aims to boost engagement for the 2022 NFL season.