Customer retention platform Chalkline has agreed to a partnership with marketing platform Optimove to boost the conversion and retention numbers for freeplay sports games.
Under the terms of the deal, Chalkline will provide permission-based marketing data to Optimove, utilized to produce “hyper-personalized messaging, enhanced attribution, and in-depth customer insights”.
The agreement will see the customer retention platform’s operator list gain access to “enriched customer profiles, multichannel orchestration, accurate marketing attribution, and personalization at scale”, helping them engage with players in real-time, improving retention and player lifetime value with a “customer-led approach”.
“As operators and US players continue to face economic uncertainty, customer-led marketing remains the best way to meet that challenge,” commented Dan De Souza, Director of Partnerships at Optimove.
“Placing the player at the heart of every marketing action builds long-term relationships with players and gains their loyalty for life. As we continue to expand in North America, we are proud to partner with Chalkline and offer our tried and tested multichannel CRM Marketing suite to their operator portfolio.”
Chalkline provides sports prediction games on demand to build permission-based engagement. Powered by Optimove, the data collected from these games will help operators make better decisions when it comes to marketing.
“We’re thrilled to enter this partnership with Optimove. This will immediately make our massive data set of first-party data more immediately actionable for operators,” added Daniel Kustelski, Chalkline CEO & Co-Founder.
“US sports fans, especially casual bettors, are embracing sports prediction games in rapidly growing numbers, and operators will improve acquisition and retention rates with this seamless integration.”
Last month, Optimove launched a new benchmark tool ahead of the World Cup called ‘World Cup Pulse’ to help operators compare data during the event.