Betsson has made new inroads into its Latin American expansion ambitions as it has launched its online gaming offering to the Mexican market.
Beginning this month, Betsson has delivered its global flagship brand to the country via Betsson.mx, offering online casino, live casino and localized sports betting services.
The gaming venture will offer a range of sporting events across North America and allows users to place various bet types including money line, parlay, and teaser bets.
Andrea Rossi, Commercial Director for Latin America at Betsson Group, said: “We are overjoyed to have launched in Mexico, the second biggest gaming market in Latin America. We will be using our experience in the online gaming industry and with this, we are certain that we will attain our vision of offering engaging products as well as providing the best customer experience in the industry, now also to our Mexican customers.”
The firm began with a soft launch earlier this month on a trial basis but will now ramp up its operations ahead of a busy sporting schedule towards the end of the year, including the FIFA World Cup, in which the Mexican national team will compete in.
Betsson’s Mexican operations will be headquartered from its Latin American hub in Bogota, Colombia, which was opened earlier this year to ‘support regional growth through a high level of localization and cultural embracement.’
Reporting its Q2 financial results, Betsson confirmed that Latin America was a key part of its operations, noting revenue of $46.5m in the region, an 86.2% increase YoY (2021: $24.9m) and an all-time high in the region since becoming active there in 2008.
Jesper Svensson, CEO of Betsson Operations, added: “We continue to deliver on our geographically diversified growth strategy and see great potential ahead in the Latin American markets in general and in Mexico in particular, given the size of its economy and population.
“I am particularly excited about the upcoming football World Cup during the seasonally very busy fourth quarter and am confident that Mexican customers will enjoy Betsson’s market-leading product offering.”