Chalkline has partnered with odds provider Sports IQ to deliver its free-to-play game, NFL Top Prop Challenge, which aims to boost engagement for the 2022 NFL season.
The game launches on September 11, 2022, following tomorrow night’s season kick-off and will feature six-10 of the most popular player prop betting markets as defined by Sports IQ.
Daniel Kustelski, Chalkline CEO & Co-founder, said: “The best partnerships drive unexpectedly excellent innovations, and this product collaboration with Sports IQ is a perfect example. The popularity of player props is growing so quickly, and sports fans love their favorite players as much, or more, than their favorite teams.
“US sports fans deserve premium, localized and personalized free-to-play engagement as the market grows, and this new product launch gives fans even more to be excited about as the season kicks off.”
Some of the player prop markets made available to players include passing yards for top QBs, rushing yard totals for top RBs and receiving yard totals for WRs.
Each week the game will change, depending on which player props are the most popular with bettors throughout the week.
Sports IQ will ensure live odds and real-time results are available throughout the competition.
Omer Dorr, CEO & Founder at Sports IQ, added: “We love working with partners like Chalkline that are consistently committed to improving the player experience through our unique data products. We see player prop betting markets as a huge growth opportunity, and we see the impact that free-to-play experiences can have in educating new bettors.
“We also are looking forward to the next set of free-to-play product collaborations, especially around live-in-play experiences that capture the best of SportsIQ and Chalkline product lines.”
