Online betting is the overwhelming way Americans bet, so much so that many states don’t even have a physical place for sportsbooks to promote their brand. Caesars has an answer for this: bring the sportsbook to the people.
18-wheeler with 1,000 square feet of activation space
Caesars announced Wednesday it would be embarking on a road trip to promote Caesars Sportsbook and the online casino product Caesars Casino. This isn’t some RV or tour bus either. It’s a big rig truck.
“Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us,” said Eric Hession, President of Caesars Digital. “The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible.”
Peyton Manning’s Omaha Productions will be involved with the tour
The fully branded 18-wheeler will make its debut on Sept. 19 in Orchard Park, NY for the Monday Night Football showdown of the Tennessee Titans and Buffalo Bills. The truck features more than 1,000 square feet of activation space. There is also plenty of room for content creation, with both a production studio for filming and a podcast studio. Peyton Manning’s Omaha Productions will be on hand to put those production facilities to use, as the company inked a deal with Caesars back in the summer. Caesars spokespeople Trey Wingo and Kenny Mayne will also make appearances throughout the season.
“The team at Omaha could not be more excited to hit the road with our friends at Caesars this football season,” said Manning. “Alongside Caesars, we’ve designed an unforgettable live experience that is sure to delight sports fans across the country.”
The tour will travel cross-country, ultimately stopping in Glendale, Arizona for the Super Bowl. Caesars Sportsbook has another unqiue retail experience in the Phoenix area, opening Guy Fieri’s DTPHX Kitchen + Bar along Caesars Sportsbook at the MLB’s Chase Field.
Tour stops include states without sports betting like Texas
The tour dates center around more than just the NFL and also includes an NHL game, two regular-season college games, and both the Guaranteed Rate Bowl and Fiesta Bowl.
When looking at the stops along the way, several are markets where Caesars is already active, such as New York and Sept. 25’s trip to Indianapolis. There are also stops in states where online betting is en route but not live yet, including a stop in Baltimore on Oct. 2 and Boston on Oct. 12.
There are some sports with no sports betting on the agenda too, including a Nov. 10 Carolina Panthers party at the Caesars-owned Harrah’s Cherokee. What is perhaps the most intriguing stop is the Nov. 3 trip to Houston, as Texas has started to garner support from leagues in the state to pass sports betting, but has not taken any significant steps to legalize it.