Caesars Entertainment has agreed to a multi-year strategic partnership with Peyton Manning’s Omaha Productions to create, conceive, and produce digital content.
Under the terms of this agreement, Caesars Sportsbook and Omaha Productions will launch a full-service audio production network called the Omaha Audio Network later this year.
The network will offer several new digital series developed specifically for Caesars and Omaha’s social media channels, as well as a live event series.
“All of us at Omaha are excited to expand the relationship and have Omaha create compelling original content in partnership with our teammates at Caesars,” commented Peyton Manning, Omaha Productions Founder.
“Caesars has already proven to be a great partner on the projects we have done together.”
Podcasts from the Omaha Audio Network will feature talent from different sports and will be available on all platforms. Manning and Omaha Productions will also serve as Executive Producers for several new digital series across Caesars and Omaha social channels.
Series include “Mayne on the Street” with Caesars Sportsbook brand ambassador Kenny Mayne, “Celeb Shots” with Rachel DeMita, and “One More Round” with Cooper Manning.
Caesars and Omaha will also create a live event series unique to members of Caesars’ loyalty program, Caesars Rewards.
Building off the success of the 2022 Caesars Super Bowl party featuring Peyton and Eli Manning at Caesars Palace in Las Vegas, the series will give Rewards members a chance to speak directly to Omaha content creators and the Mannings at upcoming Caesars activations.
Sharon Otterman, Chief Marketing Officer at Caesars Digital, added: “This is not a sponsorship; it’s a strategic partnership. We’ll collaborate with Peyton and Omaha to conceptualize, create and produce unique content in a way that only two leaders in the sports and entertainment space can.
“We look forward to the rollout of the Omaha Audio Network presented by Caesars Sportsbook, putting together unforgettable event experiences and crafting engaging must-see content for our customers.”
Caesars and the Manning family produced the first-ever responsible gaming ad to air during NFL games and around the Super Bowl last season. This expanded partnership will continue to highlight the responsible gaming resources available to Caesars Sportsbook customers.
