FanDuel has expanded its partnership with Spotify’s The Ringer to bring the latter’s video content to FanDuel TV.
Penning a multi-year deal, both parties have widened their existing relationship in a move that will see selected Ringer podcast content go live on FanDuel TV, including both existing and new programming.
Beginning today, Ringer content is being aired on FanDuel’s platform as it aims to provide sports-related entertainment for its customers.
“We are extremely excited for this partnership and further strengthening our relationship with The Ringer. They are home to one of the strongest podcast networks in the world and FanDuel TV can help define a new medium for distributing its content,” said Mike Raffensperger, Chief Commercial Officer, FanDuel.
“FanDuel TV is the perfect platform to showcase The Ringer’s top personalities, broaden their audiences and become flagship programming for the network.”
Ringer content that will be aired on FanDuel TV via this deal includes Beyond the Arc with Kevin O’Connor, a new show focusing on the NBA.
Other shows to air include Through the Ringer, hosted by Tate Frazier, analyzing the biggest sports stories of the day; East Coast Bias, discussing all things sports betting, and Fairway Rollin, which dissects the biggest stories in golf.
The deal’s purpose is to create more content for FanDuel TV that “celebrates the biggest moments in sports and equip the audience with what they need to know for the smartest wagers.”
This isn’t the first time that Ringer content was adapted for TV, with the Bill Simmons-run brand penning two deals with HBO to take its content live on the network.
After a takeover from streaming service giant Spotify in 2020, The Ringer is now expanding its initial partnership with FanDuel, which began last October. That deal saw the operator become the podcast network’s official sports betting partner.
“We’re thrilled to expand our long-standing partnership to include creating content for FanDuel TV,” added Geoff Chow, Managing Director of The Ringer.
“It’s exciting to bring The Ringer’s signature blend of enthusiasm and expertise to this new audience.”