Payments solutions firm Blackhawk Network has received regulatory approval from the New York Gaming Commission and the State of Louisiana to bring its payments and sports betting gift card service to both states.
Approval means that the company can legally bring its Game On Card, a gift card featuring multiple sportsbook brands allowing players to add funds to their accounts, to New York and Louisiana as part of its North American expansion plans.
The Game On cards were launched in 2020 and, since then, have ‘helped give players the flexibility of an exciting new funding option for any sports fan’. It allows for family and friends of players to gift sports betting with players to enhance the sports viewing experience.
“As a branded payments provider for many top retailers, we’re bullish about providing our partners with the most compelling and on-trend gift card content, which now includes our Game On cards and other single-branded sports betting products,” said Steve Dekker, Managing Director, Americas at Blackhawk Network.
“As New York, Louisiana, and other states upon approval continue growth in the gaming category, we’re pleased to be able to provide retailers with another option for players to spend, budget and also gift the entertainment of sports betting.”
Following regulatory approval, Game On cards are on sale via retail or as an egift via Blackhawk Network’s GetGameOn.com platform.
Players can use the money on their Game OnCard to fund accounts with operators including FanDuel, DraftKings, BetRivers and BetMGM, but this varies by each state.
