Lottery firm Jackpocket has partnered with ESPN New York to become the exclusive sponsor of the broadcaster’s sports app.
The move will see Jackpocket receive access to special ESPN events and experiences related to the New York sports scene. For instance, Jackpocket will receive eight VIP invites to the New York Yankees’ Manager Aaron Boone’s cocktail event and Q&A at the New York Athletic Club.
The deal is the latest in a long line for Jackpocket in the US sports industry after the third-party lottery app partnered with the Major League Baseball sides New York Mets, Colorado Rockies and Texas Rangers earlier this year.
“Our new partnership with ESPN New York couldn’t come at a better time as the summer sports season heats up,” said Jackpocket Founder and CEO Peter Sullivan.
“ESPN is an iconic brand, and their popularity in the tri-state area is something local fans always rely on for the best and most thorough coverage of New York’s famed sports teams.”
Jackpocket, which agreed an exclusive New York partnership with WynnBet earlier this year, will be promoted by ESPN New York via live reads by popular on-air personalities like Michael Kay, Rick Dipietro and Peter Rosenberg.
The company will also receive a tile on the ESPN New York app homepage, alongside a click-through to download the third-party lottery app.
“We are excited to partner with Jackpocket,” added Vinny DiMarco, Market Manager, ESPN New York.
“Adding the Jackpocket tile to the ESPN New York App creates an intersection of sports and gaming, while providing a unique and convenient way to serve our fans.
“We look forward to the future of the partnership as it continues to evolve with event activation and content integration.”