WynnBet has penned a deal with the third party lottery app Jackpocket to deliver exclusive deals to players in New York.
Announced before LA Rams’ victory over Cincinnati Bengals in Super Bowl LVI, the partnership kicked off with a ‘Big Game Big Deal’ promotion giving players in New York who sign up as new WynnBet customers through the Jackpocket app $200 in free bets on WynnBet after placing their first $10 bet with odds -120 or greater.
“As Jackpocket expands into new gaming verticals and partnerships, we’re excited to provide special offers, exciting sweepstakes, and new chances to win back to our players,” commented Jackpocket CEO Peter Sullivan.
“Teaming up with WynnBet is a great opportunity to bring increased awareness to their online sportsbook and deliver more value to Jackpocket app users.”
The partnership continues Jackpocket’s growth strategy following on from its Series D funding round worth $120m last year. It also marks the first third-party lottery app partner for WynnBet.
Gauging interest in digital lottery play, a 2021 Jackpocket user survey showed that over 13% of players had engaged in sports betting in the last six months, creating space for a partnership crossing the two gambling verticals.
Last week, Jackpocket released its Q4 State of Digital Lottery Play report, revealing that increasing jackpots in Powerball draws and Mega Millions games has resulted in an uptick in digital lottery play in Q4 of 2021.