MaximBet has formed a partnership with US Integrity, a sports betting monitoring company, as it continues its launch across both the US and Canada in the coming months.
Under the provisions of the agreement, US Integrity will provide MaximBet with integrity monitoring services via its proprietary dashboard. Furthermore, it will conduct analysis across several data points to identify irregular contest-level, officiating and betting patterns.
“US Integrity is proud to partner with MaximBet and assist as they grow their brand across the US and Canadian regulated sports wagering market,” commented Matthew Holt, US Integrity’s CEO & Co-Founder.
“US Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at MaximBet.
“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”
MaximBet gained market access in the US late last year when it launched in Colorado. It also launched in both Indiana and Iowa, continuing its expansion across the country’s legal states.
As part of its expansion plans, the firm has partnered with several celebrities to act as brand ambassadors including rapper Nicki Minaj and Colorado Rockies star Charlie Blackmon.
“The safety and integrity of the sports betting and online casino experience at MaximBet is of utmost importance, and we are thrilled to be working with US Integrity as we expand across the regulated US and Canadian markets,” added Trish Wheaton, Director of Compliance at MaximBet.
“US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.
