FanDuel may be looking to rebrand its TVG racing channel to create a new 24-hour sports betting network, constructing the US’ first ‘watch and wager’ TV network, according to Legal Sports Report.
Legal Sports Report also states that the TVG rebrand could also include the acquisition of former NFL Network host Kay Adams and that the rebrand is currently scheduled to take place in September this year.
Other rumored components of the rebranding include TVG moving away from horse racing and becoming more focused on FanDuel talent and sports betting.
TVG would become FanDuel TV, TVG2 would transform into FanDuel Racing, and the TVG OTTT app would be rebranded as FanDuel+, while the TVG horse racing app and website would stay as it is.
The reported rebrand follows the recent executive reshuffle at FanDuel, which saw Christian Genetski promoted to the role of President, while Mike Raffensperger was appointed into the newly created position of Chief Commercial Officer.
TVG was acquired by FanDuel’s parent company Flutter in 2009 for $50m. The horse racing broadcaster has a reach of 60+ million homes in the US through its TVG and TVG2 television channels, and its betting platform is live in more than 30 states.
FanDuel’s rebrand of TVG could be another part of the brand’s transformation into a media conglomerate, with one of its flagship shows being The Pat McAfee Show with former Indianapolis Colts punter Pat McAfee.
The sportsbook’s competitors have also made recent moves in the media space. DraftKings has added four new shows to its programming slate as part of its audio and video partnership with Meadowlark.
Meanwhile, Caesars Entertainment agreed to a multi-year strategic partnership with Peyton Manning’s Omaha Productions, which will see the launch of a full-service audio production network called the Omaha Audio Network later this year.