Rush Street Interactive online sportsbook has secured an exclusive content deal with Jerome Bettis, one of the greatest running backs in NFL history, as part of its Bet With a Winner campaign.

Under the terms of the partnership Bettis will serve as the company’s brand ambassador and spokesperson, engaging in upcoming promotions and events on BetRivers platforms. As a member of the RSI family, he will inject his passion and insight on pro football with BetRivers users on its social media, along with additional digital and traditional media platforms.

Richard Schwartz, President of RSI, commented: “No matter where he was, growing up in Detroit, playing at Notre Dame, or during his iconic career in Pittsburgh, Jerome Bettis made a positive impact on and off the field. We are thrilled for Jerome to bring his authenticity and winning ways to the passionate sports bettors on”

A native of Detroit, Bettis went on to play three seasons at Notre Dame, where he rushed for over 1,900 yards and scored 37 total touchdowns. Drafted by the Los Angeles Rams with the No. 10 pick in the 1993 draft, he was named Offensive Rookie of the Year.

A 1996 trade sent Bettis to the Pittsburgh Steelers, and in his first season with the black and yellow “The Bus” was named NFL Comeback Player of the Year, the first of many accolades that would propel him up the ranks of all-time Pittsburgh greats. 

Bettis’ final season was just as memorable as his first. Although limited in production, he was the emotional leader of a Steelers team that became just the second team in NFL history to advance to the Super Bowl as the final Wild Card team, defeating the Seahawks in Super Bowl XL. Playing in front of his hometown crowd in Detroit, Bettis earned his first Super Bowl championship in the final game of his career.