Kalamba Games has agreed to a partnership with BetPlay to supply its slots portfolio to the operator’s players in Colombia, growing its presence in Latin America.
Under the terms of the agreement, Kalamba will provide a 17-game collection from its slots library to BetPlay that has been certified for the region’s market. Some of the titles include Caribbean Anne, Ducks Till Dawn, and some of its popular Joker series of games.
Delivered via Pariplay’s Fusion aggregation platform, BetPlay customers will benefit from Kalamba’s Bullseye branded player engagement toolset, featuring promotions and features, including tournaments, leaderboards, jackpots, and metagames.
“This is a key partnership for us in a fast-moving and lucrative market,” commented Andrew Crosby, Chief Commercial Officer at Kalamba Games.
“BetPlay’s brand is front and center in Colombia with its sponsoring of the country’s professional football league among other high-profile initiatives, so the deal is a huge boost to our growth plans in the country and the wider region.”
Kalamba notes that its new alliance with BetPlay offers a “significant opportunity” for it to enhance its profile in Colombia as it “maintains its global commercial growth trajectory”.
Germán Segura, General Manager of Corredor Empresarial, added: “Ensuring we have the best and latest content for our players remains a focus for us in driving ourselves forward.
“Kalamba’s slots and promotional tools are a valuable addition to our casino offering and we’re thoroughly looking forward to working with them and building on this announcement.”
Last month, Kalamba Games strengthened its relationship with Bragg Gaming Group as their existing partnership expanded into regulated igaming markets in the US and Ontario.