Betcris has appointed Lucas Lebleu as its new Casino Director to assist with the expansion and refinement of its igaming and sports betting operations.
With over 25 years in the igaming industry, Lebleu has spent the last 12 years in Europe, working for the likes of William Hill, NetEnt, and GiG, and most recently serving as the Senior Sales Director for Skywind Group. He now moves back to Costa Rica where he started his career in 1997.
Betcris has noted it is “optimistic” that Lebleu’s record and strong commercial focus will be “significant assets” as the company continues to grow.
“I’m very excited about this opportunity; I’ve known Betcris since I started to work in Costa Rica a quarter of a century ago, and I’m pleased to have reached an agreement with Betcris,” commented Lebleu on his appointment.
“In my opinion, it is one of the most respected brands in Latin America, with a retail and online presence in the majority of the LatAm countries. I want to thank specifically JD Duarte, Fernando Garita, Gabriel Nuñez, and Carlos Soto, but also Mauricio Delgado and the HR team who have been extra helpful to get me up to speed.”
In his new role, Lebleu will be responsible for implementing the operator’s casino strategy, including operational and promotional activities, whilst also directing tactical changes in operations and promotions to hit casino revenue targets.
The new Casino Director will also be accountable for the operational integrity of Betcris’s casino activity, which includes enforcing and optimizing processes to test game content and core casino app functions, the optimization of content, and making sure the operator’s core values are present in its creative design messages and promotions.
Last month, Betcris reached a multi-year agreement with FC Juárez of Liga MX, becoming the official sponsor of Bravos de Juárez.