Kalamba Games has strengthened its relationship with Bragg Gaming Group as their existing partnership will expand to regulated igaming markets in the US and Ontario.
Originally partnering in 2017, the strategic partnership that sees Kalamba launch its igaming content on the ORYX Remote Gaming Server has been extended to include key US jurisdictions, as well as the recently opened Ontarian market.
The extension, both parties claim, will help aid growth in North American markets where igaming is becoming increasingly popular and legal.
Andrew Crosby, Chief Commercial Officer at Kalamba Games, said: “We are focused on continuing the incredible growth that we have seen this year and our entry into the regulated markets in the US is a landmark in our expansion.
“The US iGaming market as a whole has been on our radar for some time, as it offers great potential for both ourselves and the industry as a whole. Thanks to our long-standing and successful partnership with Bragg’s ORYX Gaming, we can now bring our premium entertainment and engaging titles to these new audiences for the very first time.”
Under the terms of the deal’s extension, Kalamba titles such as Firedrake’s Fortune, Gates of Babylon and Griffin’s Quest will go live on the ORYX platform in the US firstly. Other titles including Monkey God and Huang Jin Shu will also be made available.
Kalamba noted that the ‘steady regulation and growth’ of igaming in the US offers an ‘exciting opportunity’ to reach new audiences and stem growth, noting that this deal with Bragg is ‘pivotal’ in its strategy.
Kent Young, President Americas at Bragg Gaming Group, added: “We’ve enjoyed a successful partnership with Kalamba over the last five years as their iGaming content has proven to be in demand with players.
“We are pleased to now be able to leverage our data-driven insights into player preferences to strategically introduce Kalamba titles to expand the scope of content we offer across North America.
“These key insights provide us with the confidence that this expanded agreement will be a key driver of our growth strategy to expand our presence with players across the region.”