Rush Street Interactive Inc (RSI) is now live in Mexico with its RushBet online casino and sportsbook, having launched its operations in the country on June 30.
With existing operations in the US, Canada, and Colombia, users in Mexico can now play over 350 slot and table games, as well as wager on sports leagues including Liga MX, the English Premier League, La Liga, the NFL, MLB, and the NBA on RushBet.mx and on the RushBet app via Android and iOS.
Features of the RushBet platform include live sports streaming, loyalty and bonuses for qualifying players, an “intuitive yet innovative” user interface, “strong” transactional performance and speed, and automated withdrawal approvals, all supported by its customer service team.
“We are thrilled to build upon RSI’s track record of success in Latin America to now bring the millions of Mexican gaming enthusiasts into the expanding RushBet community,” commented Richard Schwartz, CEO of RSI.
“We will deliver the same best-in-class products and trusted services that our players in other markets, such as Colombia, where we are top three in amounts wagered, have come to expect and appreciate.
“At RushBet we always put the player experience first – focusing on earning and retaining player trust, be it through our array of proprietary betting options, fast and easy payouts, or efficient and helpful customer support. That is why we are confident that RushBet will become one of Mexico’s preferred online casino and sports betting destinations.”
As part of its online launch in Mexico, RSI has exclusively partnered with Mexican media conglomerate Grupo Multimedios in a 25-year agreement.
Under the terms of the deal, RSI will operate online casino and sports betting countrywide in close partnership with Grupo Multimedios, a subsidiary of which holds a license to operate online gaming in Mexico. The collaboration enables RSI to leverage Grupo Multimedios’ media assets and distribution channels for promotional and content integration purposes.
“It is very exciting to launch with RSI and bring the first major US-based online operator to Mexico,” added Angel Cong, Co-CEO of Multimedios.
“RSI has proven to be successful in the North American and Colombian online casino and sportsbook markets, and together we will leverage our media assets to achieve the same in Mexico. Our goal is to work with RSI to create the best and most trusted online casino and sports betting experience in the Mexican market.”
Grupo Multimedios spans multiple industries including media, sports, entertainment, wines, food, retail, and real estate, with media assets in television, radio, print, billboards, and digital.
The media conglomerate’s portfolio includes Mediotiempo, a digital sports property that has over seven million unique users a month; Milenio, a digital national news and information source; and Canal 6, whose network has 22 television stations and 63 radio stations.
Schwartz added: “Grupo Multimedios is one of the most respected media enterprises in Mexico, making them a great partner for us to launch and accelerate our online gaming operations in the country.
“Mexico represents an attractive market opportunity, with a population of more than 130 million. When combined with Colombia’s population of 50 million, this new market greatly expands RSI’s offering in Latin America.”