US Integrity forms link with 7 Cedars Casino for sportsbook plans

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US Integrity has formed a ‘comprehensive partnership’ with 7 Cedars Casino to provide monitoring services to the casino. 

With plans to open a sportsbook this fall, the Washington-based casino has enlisted the firm to provide monitoring services via its proprietary dashboard as a part of the agreement

To do so, the betting integrity firm will conduct analysis across ‘dozens of data sets’ to identify suspicious levels of betting, officiating and competition levels. 

“US Integrity is proud to partner with 7 Cedars Casino and assist in their expansion of regulated sports wagering in Washington,” explained Matthew Holt, US Integrity’s CEO & Co-Founder.

“US Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at 7 Cedars Casino. Their commitment to instilling the highest integrity standards align with US Integrity’s initiative to ensure that sports wagering remains fair and safe.”

The casino is located around two hours away from Seattle, opening in 1995. It boasts a hotel that opened in 2020 as well as the new sportsbook set to open in the fall, it offers over 600 slot machines, table games, bingo and a golf course. 

“We are extremely excited to be working with U.S. Integrity as we roll out regulated sports betting at 7 Cedars Casino,” added Bill Matsko, the casino’s Sports Wagering Manager. 

“The partnership will give us the ability to identify possible betting abnormalities in real-time and enable potentially suspicious wagering activity to be identified immediately, creating a safe, fun betting environment for our guests.”