Hard Rock Digital has unveiled performance branding firm WITHIN as its digital media agency of record to help expand its digital presence in the US market.
With Hard Rock Sportsbooks attacking new markets and recent launches in Virginia and Arizona, the digital arm of the business is ramping up its marketing efforts and has enlisted WITHIN to spearhead the strategy to elevate Hard Rock’s digital standpoint.
John Koller, Hard Rock Digital’s Chief Marketing Officer and Managing Director of Marketing, commented: “We’re excited to introduce Hard Rock Sportsbook to fans in multiple states across the country, and digital strategy will be key to our success and growth.
“Having the right partner is crucial in these incredibly competitive markets and we value the expertise and strategic vision of the WITHIN team.”
The agreement’s terms ensure that WITHIN will use its integrated, data-driven strategy to elevate the presence of Hard Rock Sportsbook apps. Furthermore, the marketing firm will design an omni-channel media program, using iterative assets and real-time data to promote the app and drive awareness and downloads.
WITHIN will work together with Hard Rock Digital to ensure that all marketing material works within the Hard Rock brand and that all objectives are aligned with the wider company.
“We look forward to working with Hard Rock Digital to build a media strategy that will maximize reach and lifetime value, while providing a fresh new way to engage devoted consumers who already love the brick-and-mortar Hard Rock experience,” added WITHIN CEO Joe Yakuel.
