Gambling technology firm Playtech has signed a contract with Ontario Lottery and Gaming Corporation (OLG) to provide its BetBuddy gambling data analytics technology for the corporation’s internet gaming platform.

This new agreement, said Playtech, furthers a working relationship that began in 2014 and underlines its position as “…a leading supplier of gambling technology that supports safer play in regulated markets globally”. 

BetBuddy, which is fully integrated into Playtech’s IMS player management platform, helps licensees to access player risk insights, set up targeted interactions via the real-time Engagement 360 tools, and incentivise safer gambling through gamification and tailored customer journeys.

Shimon Akad, COO, Playtech, said: “OLG is respected globally for its outstanding responsible gambling programs. Our partnership, including the use of BetBuddy, will help to keep OLG at the forefront of the industry when it comes to promoting safer play. 

“Playtech’s position as the leading technology specialist in the gaming and betting industry means we have a unique role to play in raising the standards of safer gambling and consumer protection, in order to support a long-term successful and sustainable industry.”