North American horse and greyhound racing content provider XB Net has agreed a distribution deal with VBET, the flagship European sportsbook property, powered by BetConstruct.

The deal encompasses XB Net’s provision of live pictures, data and betting services from a network of over 50 North American tracks, enabling VBET to flexibly populate its programming timetable with a pipeline of rapid-cycle betting opportunities. 

XB Net’s end-to-end solution, drawing from a deep stateside well that covers approximately 90% of US racing, grants access to many of the world’s most prestigious horse races. These include Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and the recent Breeders’ Cup, at which VBET rolled out the service to immediate spikes in engagement over the two-day festival.

This daily schedule of engaging content, which neatly complements Europe’s domestic racing action, provides VBET with a reliable source of fast-settling betting opportunities between 18:00 and 05:00 CET. 

Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a welcome boost to announce this new distribution deal with VBET, an emerging force on the European scene after a suite of high-profile partnerships. Their support in bringing live North American racing to an active, recreational client-base will help us organically grow the influence of our bespoke betting products. It’s a great validation of all the XB Net team’s hard work over the past 12 months.

“North American racing enjoys peak recreational alignment after the close of Europe’s daily domestic cards, and we’re delighted to report that levels of engagement and retention are surging during these key evening segments.”

Artur Manasaryan, Regional Director of VBET UK, added: “We’re thrilled to partner with XB Net, whose one-stop racing services instantly illuminated the thrill of North American racing to our customers at the Breeders’ Cup last month, generating new revenue streams and record turnover. As live sport tries to adapt to an uncertain future, North American racing can consistently and seamlessly plug the gaps in our evening schedule, securing retention at primetime periods. In short, it’s already proved a significant factor in increased betting activity and engagement.”

“XB Net are masters in optimizing and positioning an unfamiliar product in order to engage our key audiences. As a result, VBET are now offering a comprehensive and cohesive racing experience across digital and mobile channels, each benefiting from BetConstruct’s powerhouse platform which underpins our innovative B2C brand. Together, we plan to continue consolidating our progressive position in both mature and evolving European markets.”