PointsBet has announced that its mobile app and digital sports betting product are now live in the state of Pennsylvania.
Pennsylvania is the 10th US state in which PointsBet’s sports betting product is live following successful launches in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, Virginia, and New York.
PointsBet USA CEO Johnny Aitken commented: “Pennsylvania ranks as one of the top five sports betting markets in the U.S. and is supported by forward-thinking leaders at the state’s Gaming Control Board. We appreciate the opportunity to bring the fastest online sports betting product and an unrivaled in-game betting experience to the fans of Pennsylvania.”
The Pennsylvania Gaming Control Board awarded PointsBet’s wholly-owned subsidiary PointsBet Pennsylvania a sports wagering and interactive gaming operator license back in January.
Helping launch the PointsBet product in the Keystone State was NBA icon Allen Iverson, who is also a brand ambassador for the sportsbook.
Iverson stated: “PointsBet is the best in the business, and it’s exciting to be able to bring the top-rated sports betting app to Pennsylvania, especially the enthusiastic and supportive fans in Philadelphia!.
“I know speed and agility, and PointsBet’s superior technology and live same game parlay capabilities for NBA and NFL games are where it’s at.”
PointsBet will utilize NBC Sports’ television and digital assets to promote the PointsBet brand in Pennsylvania, where the Comcast Corporation is headquartered.
As part of the partnership, NBC Sports provides PointsBet with multi-platform media and marketing opportunities across its events, including gameday integrations across NBC Sports Philadelphia, regional broadcast home to the Phillies, 76ers, and Flyers.
The sportsbook’s Spanish-language functionality will also reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.
PointsBet USA Chief Marketing Officer Kyle Christensen added: “The NBC Sports portfolio, and more specifically NBC Philadelphia, plays a crucial role in the PointsBet team’s ability to build the brand and penetrate the Pennsylvania market.
“This has been a great partnership thus far and we are thrilled to continue collaborating. Leveraging NBC’s reach and our superior technology creates an unmatched betting experience and separates ourselves from the pack.”
Back in January, PointsBet announced it had become the first US sportsbook to offer live, in-game, same game parlay options for NFL and NBA contests.