PointsBet has hired Liam Roecklein as its newest Senior Vice President of Content where he will oversee the online gaming operator’s overall content strategy.
Roecklein will manage PointsBet’s overall content strategy for digital, social, and traditional media, improving the customer experience with the assistance of the operator’s key partners such as NBC Sports.
Commenting on his appointment, Roecklein said: “PointsBet’s stable of talent and sports partnerships offers a treasure trove of untapped resources. The industry is just starting to embrace the assets available to create extraordinary content for use in traditional, online, and social media. We are at the precipice of what’s to come.
“True to form for the brand, PointsBet will be at the forefront of attracting users and engaging them where they are.”
Roecklein previously served as the SVP & General Manager at Cheddar News, overseeing its content, growth, programming, production, and branded teams. At PointsBet, he will work under the direction of US Chief Marketing Officer, Kyle Christensen.
Christensen added: “We are poised to do big things with Liam coming on board. His proven track record of growing businesses using content as a staple for building communities can’t be understated. This market is still so new to so many.
“We have a unique opportunity here to expand the sporting experience with our in-house technology and the NBC partnership, highlighting why PointsBet is the premier destination for bettors. Liam and his team will be at the center of this.”
Earlier this month, PointsBet debuted two new ad spots featuring NFL icon Drew Brees as part of the “Live Your Bet Life” campaign.