Free-to-play games developer Play Globally has announced a new partnership with Sharp App, the creator of the Sharp Academy and educational programs designed to help fans make informed sports betting decisions.
The agreement will merge Play Globally’s and Sharp App’s assets to help their users ‘learn the nuances of sports betting while simultaneously earning opportunities to win real money sweepstakes prizes in contests that are free-to-play’.
“This agreement is exciting for Play Globally, the Sharp App, our brand partners, and most importantly, our players, as we connect and align all the parties for a valuable user experience that also gives our players the ability to win big prizes,” commented Stephen Dunham, President and CEO of Play Globally.
“Now Play Globally’s prize distribution can reach more fans of sports and gaming, particularly those who enjoy all the other educational benefits of the Sharp App ecosystem.”
The deal will see Sharp App’s affiliate program – which includes BetMGM, FanDuel, DraftKings, and Caesars Entertainment – leveraged in conjunction with Play Globally’s upcoming LuckyFans app – which employs contextual fan engagement and AI technology in a game relying on live sports action to determine the outcome of a fast-paced poker game.
Jason Mezrahi, Co-Founder and COO of Sharp Ev Inc, added: “At the Sharp App we love partnering with innovators in the space and what better way to engage and educate new bettors than a free-to-play game like Play Globally’s upcoming LuckyFans.
“As Play Globally generates new users we can now direct them to the Sharp App, engage them within our community, and bring our entire suite of tools and content to their fingertips.”
Last month, Play Globally appointed Stephen Crystal to its advisory board and sealed a partnership with his consultancy firm, SCCG Management.