Hard Rock Digital has partnered with Accertify to help with fraud protection on its mobile sports betting platform, leveraging the firm’s technology.
Under the agreement’s provisions, Accertify will protect Hard Rock Sportsbook customers’ accounts and personal information, preventing fraudulent activity on the app whilst also managing to minimize the friction for app users.
“Players choose Hard Rock not only because of our legendary entertainment experiences and best-in-class products, but because it’s a brand they know and trust,” said Matt Primeaux, Executive Managing Director and President of Hard Rock Digital.
“As we digitize the Hard Rock experience for online consumers, Accertify helps ensure that our players remain fully engaged in the enjoyment of their gaming knowing that they’re protected by the latest technologies to mitigate fraud and other abuses.”
Accertify – an American Express subsidiary – has a track record of keeping sports betting and igaming users’ accounts safe by preventing malicious activities on mobile wagering platforms. It states that it can aid reduce business costs by reducing the threats posed by fraudulent activity.
“Hard Rock is one of the world’s most recognized brands. Known as a leader in the gaming and hospitality industry, it is critical that Hard Rock protects its brand reputation and customers’ trust in its new Sportsbook app,” added Mark Michelon, President, Accertify.
“Accertify is uniquely positioned to protect users of Hard Rock Sportsbook, drawing on our vast security and fraud prevention expertise in the igaming industry.”
Hard Rock Digital has secured a number of deals recently to expand its mobile sportsbook experience. This week, it has tied up deals to launch its sportsbook in Virginia, and it secured a partnership with payment platform, Nuvei, to process instant withdrawals and deposits.