Playmaker Capital is expanding its digital sports audience in the US after it confirmed the acquisition of The Sports Drop, a media firm focused on covering US sports.
The Sports Drop has a monthly average of over 30 million page views and 200 million ad impressions, significantly bolstering Playmaker’s ‘already robust’ US audience reach. The US market has been identified as a ‘key market’ for Playmaker as it aims to reach both English-speaking and Spanish-speaking US sports fans.
“Adding The Sports Drop to Playmaker’s portfolio aligns with our thematic growth strategy of acquiring brands that add new skill sets to our team and create new opportunities for our business,” said Jordan Gnat, Playmaker CEO.
“The Sports Drop’s following of highly engaged and attentive sports fans will complement our existing brands that have a US presence including Yardbarker Media, Bolavip US, and Daily Faceoff.”
As a result of the acquisition, Mike Bellom, the founder of The Sports Drop, will join Playmaker’s senior management group as he embarks on a role as Head of Paid Media.
Playmaker noted Mellom’s ‘proven’ leadership and entrepreneurial expertise in the sports media space in its decision.
“I am extremely proud to be joining the Playmaker family”, added Bellom. “The Sports Drop is already one of the most visited sports sites in the US and by combining forces with Playmaker, we will be able to invest more resources in the creation and distribution of high-quality content that our loyal community of sports fans deserves.
“In my role as Head of Paid Media, I look forward to working alongside some of the most talented individuals in the digital sports media space to grow Playmaker’s already robust network of highly successful digital properties.”