Sports content and tech firm IMG ARENA has partnered with the National Basketball League of Canada (NBL Canada), becoming the official data supplier for the sports division.
Beginning from the start of next season, the partnership will see IMG ARENA distribute NBL data to its network of sportsbook brands around the world.
Mark Wrigley, Rights Director at IMG ARENA, commented: “NBL Canada is an established organization with an exciting brand. We are delighted they have chosen IMG ARENA to work with them on their entry into sports betting and look forward to building a strong relationship to help grow their offering and audience by engaging fans around the world.”
Using IMG ARENA’s technology, NBL Canada fans will be able to experience real-time live data and the division is enabled to grow its reach globally.
Audley Stephenson, Vice President of Operations, NBL Canada, added: “This is an important step for NBL Canada as we move into the sports betting realm and it’s an honor to do so with such a respected and experienced partner in this space.