FanDuel Group has agreed to a multi-year partnership renewal with the New York Yankees to become an official sports betting partner of the Major League Baseball (MLB) franchise.
“There is no more globally recognized sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team,” commented Mike Raffensperger, CMO of FanDuel Group on the deal.
“One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.”
The agreement between FanDuel and the Yankees gives the brand permission to use the team’s marks, as well as premium VIP hospitality accommodations at Yankee Stadium along with integrated signage in right-field and rotational signage behind home plate during television broadcasts.
FanDuel has also recently announced a sports gaming partnership with seven division boxing champion Amanda Serrano.
Michael J Tusiani, New York Yankees Senior Vice President, Partnerships, added: “We are very excited to be continuing our relationship with FanDuel—our Partner since 2020.
“We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”