Sports betting software and trading services provider Amelco has partnered with Atlantis Gaming Corporation (AGC), to produce a fully serviced sportsbook offering that could be introduced at 450 tribal casinos across 28 US states.
The agreement will create a joint, turn-key solution for sportsbook operations across retail, mobile, online and self-service sports wagering channels pursuant to jurisdictional approval from the Tribal Gaming Network.
Moreover, the deal will be one of the first in the US to see AGC’s Pro Football Hall of Fame partnership powered by Amelco’s fully serviced sportsbook technology to offer regulated betting for the first time.
AGC’s Pro Football Hall of Fame partnership features its ‘Ask-a-Pro’ format, allowing bettors to obtain advice from some of the greatest players and coaches from the sport, facilitating a more informed wagering choice.
This latest landmark partnership in Amelco’s development roadmap is, said the firm, testament to its increasing presence across the US, following regulatory approval from multiple states, as well as aligning with Sportradar in Indiana.
Leon Wynne, Amelco COO said: “We’re delighted to announce our partnership with AGC in what we see as a very exciting opportunity to continue revolutionizing the US’ approach to sports betting.
“With approval to operate across tribal jurisdictions in 28 states, as well as the combination of AGC’s Hall of Fame brand and our technology, I am sure we have the makings for a powerful synergy between us both.”
Donald L Bailey, President and CEO of Atlantis Gaming said: “We’re proud to add leading sportsbook provider Amelco to our Tribal Gaming Network team. As the sportsbook supplier to some of the biggest names in gaming, they’re perfectly matched to utilize one of the most iconic brands in US football, the Pro Football Hall of Fame.
“I am confident that with their market-leading tech and the power of our brand, we’re set to revolutionize the way sports betting is delivered across the gaming and sports communities.”
In total, Amelco’s US-facing sports wagering platform is now live in three US states, including New Jersey via its partnership with the Stars Group, and will be supporting a host of launches across multiple US states as further regulation permits.