FanDuel Group has announced a sports gaming partnership with seven division boxing champion Amanda Serrano.
The brand is now the exclusive sports betting partner of Serrano, who will be competing in a historic title fight against Katie Taylor at Madison Square Garden on April 30.
Commenting on the agreement, Serrano said: “As the first female professional boxer to headline the iconic Madison Square Garden, I recognize the responsibility I have to uplift women in sports.
“I am honored to be the first boxer to partner with FanDuel who are showing their unwavering dedication to supporting and elevating female athletes and I will proudly wear their logo in the ring during my historic battle against Katie Taylor on April 30th.”
FanDuel will be able to use Serrano’s name and likeness as part of the partnership, while the unified featherweight world champion will also produce unique content across her social channels and wear the FanDuel logo on her trunks during her title fight.
Custom promotions ahead of Serrano’s title fight will also be offered on the FanDuel Sportsbook.
Amy Howe, FanDuel Group CEO, added: “We are incredibly proud to partner with Amanda Serrano, a game-changer making history being the first- woman ever to headline a fight at Madison Square Garden alongside Katie Taylor.
“At FanDuel, we are deeply committed to women in sports, from the office to the boxing ring, and partnering with Amanda is part of our ongoing support to invest in female athletes.”
Earlier this month, FanDuel entered a strategic partnership with Canada pro-sport’s Maple Leaf Sports & Entertainment (MLSE), becoming the official sports betting partner of MLSE teams.