US Integrity (USI) will be expanding its sports betting regulatory and compliance services after receiving an investment from Las Vegas Sands, a developer and operator of integrated resorts. The terms of the investment were not disclosed.
The funding will allow USI to continue developing its regulatory technology platform to service the needs of key online gaming and sports betting industry stakeholders.
USI’s platform is designed to identify potentially problematic bets closer to real-time to ensure the integrity of sports globally, delivered directly to teams, leagues, bookmakers, and regulators to enable proactive intervention.
“US Integrity’s mission is to help grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, and every sport,” commented Matthew Holt, US Integrity’s CEO.
“The strategic investment from Sands will help us expand our capabilities and develop new innovative products and services to bring transparency and peace of mind to our growing list of clients.”
USI’s platform has customizable dashboards that spotlight anomalies and possible suspicious betting to professional sports properties, sportsbook operators, and gaming regulators.
Earlier this month, USI announced a comprehensive partnership with PointsBet Canada, its first partnership with a client that has operations based outside the US regulated market.