Free-to-play games developer Play Globally Inc has declared a partnership with The US Gambler (USG) – a provider of sports content, betting picks, and bonus offers from sportsbooks and online casinos.
The collaboration will see Play Globally and USG support each other’s creative growth in the US igaming market via ‘cross-selling one fully aligned demographic between free-to-play gaming and sports betting content and insights’.
“The ability to work in tandem with an affiliate partner that has grown 300% MoM since its inception and whose audience is growing in both existing and emerging sports betting markets is a major step for our growth plans across the US,” stated Stephen Dunham, President and CEO of Play Globally.
Play Globally’s upcoming LuckyFans free-to-play games will offer live, in-play sports action to decide the outcome of a fast-paced poker game, adding affiliate revenue and helping USG and its partners acquire more customers.
LuckyFans private leagues can be created by USG users to earn rewards and win prizes, and bettors can also participate in the LuckyFans national sweepstakes to win prize money.
Dunham added: “This partnership underscores the massive growth potential of LuckyFans, and free-to-play gaming in general, offers the entire sports betting and igaming industry. It’s exciting to see a brand like The US Gambler fully appreciate the value of what sophisticated contextual fan engagement through our LuckyFans platform provides.”
Last month, Dunham explained to SBC Americas how free-to-play can transform the way sportsbooks go about acquiring users.
