US Integrity (USI) has announced a comprehensive partnership with PointsBet Canada, its first partnership with a client that has operations based outside the US regulated market.
The agreement began back in January ahead of PointsBet’s recent brand expansion in the Canadian market following the launch of the operator in Ontario on April 4.
USI will provide integrity monitoring services to PointsBet Canada via its proprietary dashboard, analyzing dozens of data sets to proactively identify irregular contest-level, officiating, and wagering patterns.
“US Integrity was proud to partner with PointsBet Canada and assist ahead of and during their launch into the brand-new Canadian regulated sports wagering market,” commented Matthew Holt, CEO and Co-Founder of USI.
“USI’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are proud to continue working with the exceptional team at PointsBet Canada. All our partners are committed to the highest integrity standards, and they are no exception.
“These types of partnerships help ensure sports betting integrity and strengthen the unique and proprietary anomaly detection tools we have developed at US Integrity.”
PointsBet Canada has also made recent investments into consumer protection practices and responsible gaming, as well as partnerships with Canadian TV series Trailer Park Boys, Maple Leaf Sport & Entertainment, and Curling Canada.
Earlier this year, USI entered into a joint venture with Learfield called BetDetect, which will provide collegiate athletics departments with monitoring, education, and advisory services, as well as integrity monitoring to institutions.