PointsBet Canada has sealed a multi-year sports betting agreement with Maple Leaf Sports & Entertainment (MLSE).
The deal sees the Canadian sportsbook become an official sports betting partner of the Toronto Maple Leafs (NHL), Toronto Marlies (AHL), Toronto Raptors (NBA), Toronto Argonauts (CFL), and Toronto FC (MLS).
“This is a historic deal for PointsBet Canada,” commented Scott Vanderwel, CEO of PointsBet Canada.
“You rarely get the opportunity to partner with an organization that spans across all four professional leagues through the Toronto Maple Leafs and Toronto Raptors, Toronto FC and the Toronto Argonauts, and offers year-round entertainment within the sports market in Canada. We are thrilled to be partnering with MLSE on this innovative and exciting relationship.”
PointsBet Canada was one of the first sportsbooks to launch its product in Ontario when the province opened its doors to online sports betting and igaming on April 4.
Jordan Vader, Senior Vice President of Global Partnerships at MLSE, stated: “We happily welcome PointsBet Canada as a partner of the Maple Leafs, Raptors, TFC, and Argos as they enter the Ontario market with a well-established reputation in the sports betting industry.
“We look forward to utilizing our partnership to provide 19+ fans of our teams with new and different ways of interacting and engaging with the sports they love with a trusted operator in PointsBet that prioritizes responsible gaming.”
The multi-sport partnership follows PointsBet Canada’s recent sponsorship deal with the Ottawa Redblacks of the Canadian Football League (CFL).
“MLSE’s franchises are some of our country’s most iconic teams,” added Nic Sulsky, Chief Commercial Officer for PointsBet Canada.
“We are excited to partner with an organization where winning and delivering championships is part of their DNA and resonates with fans across Ontario and Canada.”